Marketing and sales processes in HubSpot
We implemented the relevant workflows in HubSpot Marketing Hub and Sales Hub, including the processes needed to record and manage contacts and activities consistently.
CRM & Marketing Automation
Connecting trade show leads with sales through HubSpot.
Marketing contacts and trade show leads are only useful when the information is captured consistently, processed and passed to sales. For INTERGAST, we implemented HubSpot Marketing Hub and Sales Hub, turning the relevant workflows into clearly defined CRM processes.
Valanor implemented HubSpot Marketing Hub and Sales Hub for INTERGAST, connecting trade show lead capture, marketing workflows, sales processes, and employee training.
- Client
- INTERGAST Großverbraucher-Service Handelsgesellschaft mbH
- Type
- CRM
- Status
- Completed
- Services
- HubSpot Marketing Hub
- HubSpot Sales Hub
- CRM & Marketing Automation
- Lead Management
- Process Automation
- Training & Enablement
From trade show contact to structured sales workflow.
The priority was not simply introducing another tool. INTERGAST needed a defined process connecting marketing and sales. HubSpot provides the common foundation: leads are captured consistently, processed through defined workflows and made available for sales follow-up.
Digital lead capture at trade shows
We developed a structured trade show lead capture process. New contacts can be recorded and assigned in HubSpot without first collecting information from scattered lists and notes after an event. Marketing and sales can move into follow-up sooner.
Training for everyday use
We trained the teams in the new workflows and HubSpot features, focusing on how they actually work: from recording a new contact to taking the next step in the CRM.
CRM & Marketing Automation
A CRM should reduce manual work, not create more of it.
When trade show contacts must be transferred manually or each department follows a different process, CRM administration becomes work of its own. We develop CRM integrations and automation around real marketing and sales workflows, keeping information available where teams need it.
Aleksandar Basara
Managing Director
aleks@valanor.co
+49 (0) 711 16 44 6 83
Lindenspürstrasse 22, 70176 Stuttgart
