Technical baseline
We assess crawlability, rendering, canonicalisation, indexation, international signals and structured data.
Search & AI Visibility
B2B SEO audit: identify root causes, not another checklist.
Important service pages fail to attract qualified search traffic, organic visibility has stalled or a site relaunch introduced new problems? We examine the technical foundation, demand, content architecture and measurement, then prioritise what to fix.
The problem behind the search results
Important service pages fail to attract qualified search traffic, organic visibility has stalled or a site relaunch introduced new problems? We examine the technical foundation, demand, content architecture and measurement, then prioritise what to fix.
What we investigate and improve
Search intent and demand
We compare buyer questions with service, product and application pages.
Content and architecture
We identify competing URLs, missing context and weak internal linking.
Measurement
Search Console and relevant analytics establish a defensible starting point.
A decision-ready audit
The deliverable is a clear baseline, evidence of the causes, priorities, dependencies and verifiable acceptance criteria.
From findings to implementation
We separate quick technical fixes from architecture decisions and make effort visible before execution.
How we work
Establish the baseline
Identify relevant buyer questions, existing content, technical architecture and available measurements.
Examine the causes
Distinguish issues with delivery, information structures, sources and search intent.
Implement targeted changes
Define and implement improvements in the systems that actually create the problem.
Validate the outcome
Review technical acceptance criteria and interpret search or AI visibility evidence within its limits.
Related SEO & GEO services
SEO and GEO consulting overview.
AI visibility software for measuring brand presence and AI citations.
Ongoing technical SEO quality and performance improvement.
Generative engine optimization for B2B content and systems.
Industrial product discovery through search and AI systems.
Frequently asked questions
What access is needed?
Website access and, where available, Search Console, analytics and technical information about the CMS and target markets.
Should we audit before a relaunch?
Yes. A baseline helps preserve existing search visibility and exposes technical migration risks.
Is implementation included?
The audit establishes the action plan. Implementation scope is agreed separately.
Discuss the next step
Let's examine your seo audit priorities.
We assess the current system, the relevant buyer questions and what should change first.
Aleksandar Basara
Managing Director
aleks@valanor.co
+49 (0) 711 16 44 6 83
Lindenspürstrasse 22, 70176 Stuttgart
