Google and Meta tracking via Stape
Configured Google and Meta tracking through the Stape infrastructure as part of the agreed engagement.
Measurement Infrastructure · July 2026
Google and Meta tracking the internal team can manage.
Vegan Masterclass offers online courses in plant-based cooking. In July 2026, Valanor implemented Google and Meta tracking through Stape, alongside Google Analytics 4. The project included Google Tag Manager, comprehensive testing and a documented handover.
We then walked the team through the implementation in a live training session, providing the necessary access and the information needed to manage the tracking configuration internally.
In July 2026, Valanor implemented Google and Meta tracking for Vegan Masterclass using Stape, GTM and GA4, including thorough testing, documentation and live training.
- Client
- Vegan Masterclass
- Type
- Integration
- Status
- Completed
- Services
- Measurement Infrastructure
- Server-Side Tracking
- Google Tag Manager
- Google Analytics 4
The brief: implement tracking and hand it over in full.
Starting point · July 2026
Vegan Masterclass needed Google and Meta tracking through Stape, as well as Google Analytics 4. The focus was a working technical implementation, not a new website or commerce application.
The team commissioned Valanor to configure, test and hand over the setup. According to the client review, this was their second implementation with Valanor and involved approximately 30 hours of work.
The configuration also needed to remain manageable after the engagement. Documentation and training for the internal team were therefore part of the scope.
From tracking configuration to handover.
Valanor implemented the agreed setup and tested it before delivery. The documented scope covered four areas.
Google Tag Manager and GA4
Implemented the setup using Google Tag Manager and configured Google Analytics 4.
Thorough testing before delivery
Tested the tracking implementation comprehensively. The client specifically highlighted the quality of the testing in their review.
Documentation, access and live training
Handed over the complete configuration and necessary access, with documentation and a live walkthrough so the team could manage the implementation internally.
The outcome: working tracking and a documented handover.
Client feedback · July 2026
The client confirmed that the implementation was delivered in full and on schedule. Google and Meta tracking, together with GA4, worked as expected; no significant issues were reported afterwards.
The review also praised the thorough testing, responsiveness and reliability throughout the engagement. It did not report any quantified increase in revenue, conversion rate or campaign performance.
Measurement infrastructure must remain understandable.
What this project demonstrates
Tracking is not a one-off configuration that can be left untouched. Tags and measurement requirements change. Teams need to understand how their setup works and how to verify it. Testing, documentation and knowledge transfer were therefore part of the delivery for Vegan Masterclass.
Our Measurement Infrastructure service combines the technical implementation of tracking systems with data quality, traceable data flows and clear responsibility for ongoing operations.
Measurement Infrastructure · Tracking
Need to audit or rebuild your tracking setup?
Talk to Aleksandar Basara about Google and Meta tracking, Stape, Google Tag Manager and GA4, including testing and handover to your team.
Aleksandar Basara
Managing Director
aleks@valanor.co
+49 (0) 711 16 44 6 83
Lindenspürstrasse 22, 70176 Stuttgart
