SEO strategy and search intent
Organize relevant topics and audience questions, and define the role of individual pages for different search needs.
Project · SEO & GEO Consulting · Ongoing Engagement
MYPEGASUS: Developing a strategy for search and AI visibility.
For MYPEGASUS, we work through the strategic disciplines of search engine optimization (SEO) and generative engine optimization (GEO). Valanor provides ongoing guidance on priorities and next steps so that traditional search and AI search initiatives can develop from a consistent foundation.
Valanor provides ongoing strategic SEO and GEO consulting for MYPEGASUS, developing the key workstreams for traditional search and AI answer engines and supporting their continued refinement.
- Client
- MYPEGASUS
- Type
- Consulting
- Status
- Ongoing
- Services
- Search & AI Visibility
- SEO Consulting
- GEO Consulting
The challenge: Align SEO and GEO, rather than treating them separately.
Search and AI visibility
Search engines and AI answer systems have different ways of accessing and using information. A coherent strategy needs to account for search intent, site structure, content and technical requirements together.
Working with MYPEGASUS, we develop the individual strategic areas, assess dependencies and establish a clear rationale for the order in which measures should be considered.
Five areas of strategic work.
These disciplines provide the structure for our consulting work. Specific priorities are reviewed as the engagement progresses.
Information architecture and internal linking
Develop topic clusters and meaningful links between core offerings and supporting content.
Technical SEO foundations
Consider crawling, indexability, metadata and structured information when making strategic recommendations.
GEO and AI search visibility
Review whether content and organization information are clear, consistent and usable by AI-powered search and answer systems.
Ongoing prioritization
Evaluate the different workstreams, align on next steps and refine the direction as new findings emerge.
Valanor's role: Strategic consulting and ongoing support.
The engagement
Valanor supports MYPEGASUS in developing the individual SEO and GEO workstreams. The focus is on clear decisions, defensible priorities and a joined-up approach to traditional search and AI-powered answers.
The engagement is ongoing. We review new topics, priorities and potential measures with MYPEGASUS as the work evolves. Changes in visibility will be assessed only when suitable measurement data is available.
One strategy for traditional search and AI-powered discovery.
Search & AI Visibility
Our Search & AI Visibility service brings together technical SEO, information architecture and content engineering with systematic analysis of visibility in AI answer systems.
Explore our Search & AI Visibility service and our detailed approach to GEO optimization.
Search & AI Visibility
Need a clear strategy for SEO and AI search visibility?
We can help you identify and prioritize the search and AI visibility questions that matter to your organization. Discuss your starting point with Aleksandar Basara.
Aleksandar Basara
Managing Director
aleks@valanor.co
+49 (0) 711 16 44 6 83
Lindenspürstrasse 22, 70176 Stuttgart
